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Blog
Expert analysis on the Polish e-commerce market, regulatory updates, and expansion strategies.
April 30, 2026
A British brand we audited last month is being sold across five Polish marketplaces, under three different company names, by sellers it has never met. It has never made a direct sale in Poland. This is what is actually happening to UK brands in the Polish market, and how to take it back.
April 16, 2026
Polish consumers are cautious, experienced online shoppers. Before they buy from an unfamiliar foreign store, they run through a mental checklist your UK site probably fails. Here is what they are looking for.
April 14, 2026
Polish consumers celebrate more gifting occasions than British ones - and most of them fall on dates your UK promotional calendar completely ignores. Here is what you are missing.
April 6, 2026
Amazon is ten times smaller than Allegro in Poland. For UK brands expanding into Polish e-commerce, that changes everything about your marketplace strategy.
March 12, 2026
Poland's e-commerce market is heading for 192 billion zloty by 2028, and a major EU rule change in July 2026 is clearing the path for serious UK sellers. If you move now, you can lock in a competitive advantage that most of your rivals will not figure out until it is too late.
March 3, 2026
Why machine translation fails for Polish e-commerce, what it actually costs in lost sales, and how to get professional localisation right.
February 28, 2026
Discover why Polish shoppers think differently and how to adapt your marketing for a market with Europe's highest uncertainty avoidance scores.
February 20, 2026
Learn why 65% of Polish online purchases use BLIK and how UK retailers can integrate this essential payment method to capture the Polish e-commerce market.
February 18, 2026
Learn from the failures of others. Discover the three most common and expensive errors British e-commerce brands make when expanding into the Polish market, and how to avoid them.
February 15, 2026
Why home delivery is no longer king in Poland, and how InPost parcel lockers became the mandatory shipping option for any competitive e-commerce store.
